Nobody complained. There was a suggestion, Bungie held a vote in the forums, and it was implemented. Simple as that. It was a fan request.
Uhm, because there were female spartans in the story, and people wanted to be female spartans in the game. Seriously, it's just like the girl and boy option in pokemon, it's just customization to make people happy. Nothing wrong there.
People bitch about Cortana, but after playing it a few times, I've really grown to appreciate its art :O
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