Originally Posted by
Phopojijo
Well, keep in mind... "sold at a loss" is per-unit costs exceeding the price they sell it to the store (which is pretty close to MSRP... they don't let the stores take basically any profit on the devices).
The PS3 leveled out and was profitable per-unit by about 2009.
But profitable per unit does not mean the division is profitable yet. They still need to recover all of the per unit costs over the last several years. Oh, and the not per unit costs of research, development, marketing, support, and so forth; those are all above-and-beyond parts and labour. We still don't know if those billions and billions and billions of dollars have ever been recovered. With the long generation, we think "barely".