I support the Online Pass because I support game developers. If you want to play the game, pony up to the people who made it, not fucking GameStop. With video games, the idea is that you are paying for the experience, not for the physical item.
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Where all those tags from Amit?
Wtf I bought it for 36 euro's that was the limited edition for pc btw.
A sensible developer and publisher would prefer you purchase used than entirely miss their game.
It assists their retail partners, you will be much more likely to purchase future games from them, and they can get auxiliary value from you in one of many ways (DLC/Expansions, ads, the rest of the shit they'll do anyway).
As is routinely proved lately, sensible is the problematic part of the statement... not the user.