Well, I'd rather have that greenie over my head than Recon helmet 2.0. Think of how many people in Mac/PC/CE who still actually have their freaking original cd keys from 2003 up until May and have also used them to go online. Now consider how many will be getting Reach and how many will actually know that the key will do them anything special.
I think in the expanse that will be Reach's online user base, the people who not only have this new flair but also use it will be really small. It won't turn into another Recon either because it wouldn't make sense for Bungie to just start handing it out as awards when it is specifically for H1PC players.
They're flooding the market with tons of unique visual flairs, each of which can only be obtained from one specific source. It should lessen the blow people saw with the Recon craze as we go into Reach. Of course, you'll always have whiny little fucks saying "gimme <X>" when the signs clearly said you had to buy <A> in order to get <X>.
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