How? I'm a PC person, but I still like Macs for their multimedia stuff...
My friend never played Portal before, but he heard about it from me and some other friends. He never had any inclination to get it, but since it was free, I downloaded Steam and the game for him.
He played through it, loved it, and ended up buying Orange Box. Now he's playing through the HL2 games and loving it.
Goes to show you that free games (either offered by publisher or as illegal downloads) don't lead to lost sales. (Well, small games like Portal, not something like GTA or Halo)
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