Modding is what sets PC gaming apart from console gaming. It's generally what makes it worth the extra effort.
Metal Gear Solid, Infamous, Killzone, Uncharted, God of War, Heavy Rain. Want me to continue? PS3 just dosn't advertise, Most gaming sites I go to all I see plastered on every ad location is HALO REACH and before that it was HALO 3 ODST. Microsoft has pretty much mastered the art of advertising.
The difference between Crytek and Epic is that they base their engines around the fact that they sell them for others to use. For them to release their engines for people to play with is at NO additional work for them to make sure they're fully functional.... and it's a form of advertising for their engine licenses.... Valve is a PC developer rather than a console developer. They seem to LOVE PC gaming, so of course they're going to try to keep it alive, but... you can hardly include a 7 year old game (Halo PC) in with this list of companies that are CURRENTLY helping the modding scene.
Anyhow, normally I'd feel at least a little bad about derailing a thread, or helping to derail it... but the OT is common knowledge that we all knew when Bungie/Activision announced that Bungie would be working on cross platform titles months ago.
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