It did. But they still haven't achieved the success they want even after all of the CoD changes were implemented into the franchise. Instead, they've alienated those of us who loved Battlefield for doing its own thing. Actually, before CoD came along Battlefield was the king of modern combat multiplayer. When MW came out, BF2 had been out for two years already. People flock to the newer games. I know a great deal were expecting BF3 to be a true sequel to BF2, since that's what it was being billed as. Instead, we got Bad Company 3 without a campaign good enough to be called Bad Company.
EA knows that Battlefield is a successful franchise. They should have made BF3 PC-exclusive so that they didn't have to water it down, and made BC3 for consoles. BF2 was on PC only, and it did very well. BC1 was only on consoles, and it also did very well. The precedent is there. That isn't to say I want BF2 with BF3 tech, far from it. BF2 has tons of issues on its own, such as awkwardly-sized maps, crappy movement handling, and too many classes. But they didn't have to dumb it down so much.
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