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[JackalStomper]

How did they manage that?

Guess the advances made in gk104 allowed them to cut down on the VRM required to run the card, and therefore the length. Meaning if you want to overclock you're going to have to go with the good old giant version.

Rumors abound that AMD is gearing up to release a 7970 'ghz edition' to compete with the 680/670. (recent benchmarks have the 670 putting up competition against 7970's)
Not sure if there would be any actual changes in the design or if its just a factory overclock with marketing hype.

I really hope AMD's next card series are better than this, because they totally shafted early adapters with this one.