If they actually do call it the Xbox 720, they deserve to fail.
Well, why did they call Xbox 2 the Xbox 360? Because it made them appear more advanced. 360 > 3 and 720 > 4. I understand that at the time the 360 was released, they would only be on the second generation; similar applies. I actually would rather them straight-up call it Xbox Next, since it has a nice ring to it. If they call it MetroBox, I'm switching to Sony if I ever buy another console.
Might just be my English-native ears, but I thought it had a nice ring. Xbox 720 is just as bad as "Halo 4" and implies a revolution again. I'll be [pleasantly] surprised if they actually do something revolutionary this next go around, but the changes seen on the Xbox 360 versus the Xbox were pretty revolutionary for the home video-game console space.
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