When you only have one other real competitor I don't see why you wouldn't try and be competitive and molopolistic though.

Getting back on topic, I was considering selling my TITANs for one of these when I first heard rumors about it. Unfortunately, since it's a dual GPU card that performs worse than two single TITAN Blacks, and the price is worth three TITAN Blacks.... Welp... Literally no point to this card for gaming, it's a workstation card TBH.