Anime is a marketing gimmick to reel in pseudo-Japan-o-philes. It is, in it's simplest definition, shitty animation. This looks like goddamn Pokemon, for Christ's sake.

Edit:
C"MON, THIS IS JUST LAME. IS THIS OR IS THIS NOT THE MOST CLICHED PIECE OF SHIT YOU'VE EVER SEEN? http://www.flickr.com/photos/fardo_n...n/photostream/