Regardless of what my opinion is, fact is people obviously want these features, and IW is refusing to implement said features.
Yes, companies see it as a product to sell, and gamers see it as a game to play. The companies want to make money, and the players want to spend their money on good games. The best way to get a game to sell is to have a game that people will want to buy play. If a company makes a bad decision, their product is not going to sell as well. If they don't listen to what gamers want, their company will build up a bad rep and people will begin to avoid their products. Then the company begins to lose money.
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