Here's the way I see it: Those who haven't played the first Halo will buy HA10 on brand name; they won't give a dick as to whether or not the gameplay's changed. Those who have played H1 tend to be miserable, insatiable, unpleasable purists like you guys, so by only updating the aesthetic aspects they can do a better job of convincing this population to purchase.
E: oh and count the people who actually like all Halo games with the first group
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