That's one way to put it
IW had to develop CoD4 in almost complete secrecy so that by the time they had to show off what they'd done the project would be too far along for the Activision execs to turn around. That's why World at War went back to WWII; Treyarch had already begun pre-production before they even knew what direction IW was going
Cruel irony becomes apparent when you notice that the game responsible for launching CoD's popularity into the stratosphere was the one where AV had the least involvement (except possibly the first maybe)
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