I payed $20 for Vista. I payed $10 for W7. I payed nothing for the W8 beta. If I wanted W7 on my computer I would have had to buy another W7 license. Why would I do that when I can use W8 for free now and pay as little as $20 in a year or so? Who is stupid enough to walk in to best buy and buy a boxed copy of Windows?