fuck that shit.

all this means is i'll never play an EA game again. simple as that.
just like games using that GFWL service is a deal-breaker for me as well.

i can't be bothered to have all that crap shoved in my face.
obviously, the only reason they come up with this shit, is because steam charges for their distribution service. (AND ITS PRETTY DAMN CHEAP TBH)
it's just another 'i want more money' shitprogram, which will most likely, fail.