Yup, you're right, I see plenty of color. No browns or tans. You're completely right. Oh wait.
Don't mistake bloom for being colorful. Gears 3 was by no means colorful. It was about as dark and boring as Reach.
And Mass Effect was colorful because they wanted to be. Halo's planet Reach was not meant to be colorful. You're arguing completely different games, completely different art directions, and completely different developers.
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